This is a read only archive of pad.okfn.org. See the shutdown announcement for details.

uxgraz-2017-01-31 UX Graz

Meetup Tue 31 Jan 2017

“Content Strategy”


Schedule

  18:30  Start

  18:45  “Practical Content Strategy”
         Rahel Bailie
         Chief Knowledge Officer, Scroll LLP, London

  19:30  “MA in Content Strategy at FH Joanneum (COS)”
          Heinz Wittenbrink

  19:45  “COS Short Talks”

         o “Content Strategy at the Universalmuseum Joanneum”
           Anita Brunner

         o “Content Audit of an FH”
           Irene Michl

  20:15  Discussion

  21:30  End



Notes

https://pad.okfn.org/p/uxgraz-2017-01-31



“Practical Content Strategy”
Rahel Bailie @rahelab

What we should be looking for

- Artificial intelligence

Artificial intelligence and cognitive computing (IBM)

Chat and other bots

- Context aware products and smart products

Semantically marked up content feeds into the right products

Chatbot Flow Markup Language

- Continous delivery

Tools supporting authors

Countinuous delivery research guide

- Infomation 4.0

Content for industry 4.0 (see http://de.slideshare.net/jgollner/information-40-for-industry-40-tcworld-2016)


DITA XML standard, editors such as Oxygen
http://dita.xml.org/

personalised manuals for exactly your configuration of car




“MA in Content Strategy at FH Joanneum (COS)”
Heinz Wittenbrink

CS and User Experience: https://goo.gl/photos/Z5twCRdyj5HiFv7D6 

Bailie/Urbina https://www.amazon.de/Content-Strategy-Connecting-Business-Benefits/dp/1937434168

Content Strategy Quad: https://de.pinterest.com/pin/73465037649932397/

Website: https://fh-joanneum.at/content-strategie-und-digitale-kommunikation/master/

Curriculum: https://fh-joanneum.at/content-strategie-und-digitale-kommunikation/master/en/my-studies/curriculum/

Blog/OER: http://oer.fh-joanneum.at/contentstrategy/

Students' portfolios: http://oer.fh-joanneum.at/contentstrategy/cos-feeds/

Next CosCamp: https://www.barcamp.at/Content_Strategy_Camp_Graz_2017




“Content Strategy at the Universalmuseum Joanneum”
Anita Brunner

https://www.museum-joanneum.at/




“Content Audit of an FH”
Irene Michl

content audit

inventory tools

o screaming frog
https://www.screamingfrog.co.uk/seo-spider/
but take care you do not start a DOS attack on your own site!

o Content Analysis Tool (CAT)
http://www.content-insight.com/products
but have to work inside CAT, difficult to export

manual audit
categorise pages as: OK, redo, remove

5 Useful Free Tools For Conducting A Content Audit
http://rockthedeadline.com/blog/content-marketing/5-useful-free-tools-for-conducting-a-content-audit/