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What do you measure?

How many users?
Where do they seat?
What chairs do they use more?
How many visits? 
Experience measurement/observation

How do you use the information?

# of users
# of questions

Datasheet in reference
What kind of questions do you get?

Case study:
Speadsheet with Dewey's classification sections (high traffic sections) 
Which databases do they use more?

We gather a lot of data, but never use it to make decisions

Benchmarking

Impact, show it to people outside the library, so that they value the library and the library invites them

Qualitative

Case study: 
Digital literacy: Unofficial badge system, they attended courses or classes, and got bagdes for the courses they attend (soft skills and hard statistics)

Case study:
Circulation down for print books & up for ebooks --> digital literacy (overdrive, for ex.)

Barriers report
http://www.epl.ca/sites/default/files/pdf/BarriersReport.pdf

Research like this is valued by users and gives you the possibility to get funding

Non-profit world: how they write reports to get funding & grants. Project writting.

Case study: 
People didn't use the space. They anaysed how people moved thorough the space, to make it more useful.

Claiming results, how we contributed to what the users do.

Collection development: research interests and needs + requests

Collection development focus or user centered focus.

Surveys among users that don't use the library, to understand the needs, what they need.

Survey tools: customized, surveymonkey, interviews (external expert).

Value: Alerts, newspapers, working tool.

Ask people who are not using the library anymore, why they do it.

Talk to the community, understand their needs.

Other services: people go to the building but they don't go to the library. 

Youth, engage them.

-Spaces-

Non-traditional statistics: school drop-outs, etc.

Centered in Personas (random generated, based on your statistics) -Profiles-

Using data from the city, national statistics, to build the Persona.

Use the library vs Come to the library.