This is a read only archive of pad.okfn.org. See the shutdown announcement for details.

OFF_audience OFF COMMUNICATION PUZZLE

Date: 2015-02-13
Attendees : Cédric Lombion, Stéphane Gigandet, ! Mohammed Hashim Kambal, Simone Casciaroli, Vince, Flo (kyzh)
Topics : What are the goals and needs of Open Food Facts? Which communication tools are in use? Who are OFF target audiences?
To understand the process: https://files.slack.com/files-pri/T02KVRT1Q-F03FZ6C8S/communication_workflow.png
We are in part 1 of the following process: 
1. List all target audiences (the ones you have and the ones you want)
2. List all user stories by guessing/experience
3. Discuss with users to add/verify user stories
4. Check the navigation data to add/verify user stories 
5. Rank all user stories by balancing impact and project constraints (e.g.
philosophical choices)
6. Match user stories with theorical optimal solutions (feature or changes in the way the information is provided)
7. Evaluate how easy it is to accomplish each user story with testing and data
8. Check the evaluations against the optimal theorical solutions  to highlight pain points and potential improvements
9. Decide on which improvements to prioritize by balancing impact and resource constraints (i.e. time required)
10. Plan sprints of improvements (only here we start discussing tools and such)
11. Gather feedback after each sprint                                                                                           


# MAIN GOALS (directly linked to the mission of OFF)
Make it easy to contribute data to the database
Being an exhaustive platform that works well for developers
Allow for obvious uses with the data
Providing a toolbox to help make sense of the data


NEEDS / CONSTRAINTS
Provide a barebone experience to avoid competing with other products/platforms that could contribute to the project
So the database should have a critical mass in terms of products before being appealing to contributors
We don't want to take money from producers or retailers.
We can't allow people to express personal opinion about products
...

# COMMUNICATION TOOLS/CHANNELS AND THEIR USES (anything that provides an interface with an audience is a communication tool).

## Meta-project
Wiki  

Note: no clear delimitation between wiki and website

Slack 
Receive suggestions

Mailing list

Occasionnal face to face meetings (somtimes during events)

## Project
Website

Mobile app

Newsletter

Note : in limbo

Blog (1 in French + 1 in English + other languages for a few posts)

LinkedIn group

Twitter (Different accounts by language (e.g. FR) or country (e.g. UK))

Facebook (page and groups)

Google+

Uservoice

Note: people don't understand fully the use of Uservoice and some people complain about products

Github /Bitbucket

Trello ?

Live Presentations (Meetups, conferences, competitions, big and small events (~ 20 in 2014))

Note : very different kind of events : ubuntu parties, public libraries, conferencies about food, open data meetups, conferencies organised by food producers


# TARGET AUDIENCES

## Meta-project
France
Spain
UK
US
Belgium
Switzerland
Germany
Portugal
Italy

Technical
Theoretical

Contributor
Reuser

## Project
Contributors

Users


Reusers